Digital Fashion Shows

One of the best ways to reach out to consumers is via the internet. There's already a copious amount of websites that past and present runway shows. What's trending, what's coming out for the new season, what is the brand doing next is instantly shared with social media. Designers are using various forms as a means to display their product, it's not just about Facebook anymore. Designers are stepping up their game and presenting their collection in interesting and captivating new ways.

Chasing Alix presents Vera Wangs Spring 2015 Bridal Collection is a darkly enchanting romance. The music adds to the theme, the models positioning and haunting movements are seductive and overall the message is received by the viewer. 

Another form of the new Digital Fashion Shows is this example by 3.1 Phillip Lim. Posted in early February on Instagram, a series of images were uploaded within an hour of each other. It was confusing at first but ultimately you got the idea and when the last one was posted, you can view the image in it's entirety on their Instagram. There's short clips taken from the shoot as a sort of behind the scenes. This is both an interactive and intriguing display.